“Bro” bars (aka Strong & KIND bars) taste good, fill me up

Note the black, matte packaging and “manly” flavors, clearly marketing to men. Three different flavors of the King STRONG bars: Hickory Smoked, Honey Mustard, and Thai Sweet Chili
Three different flavors of the King STRONG bars: Hickory Smoked, Honey Mustard, and Thai Sweet Chili
I’m not sure if you actually get more volume out of the Kind STRONG Honey Mustard bar or if the ingredients are more “smushed” so it looks more filled.

 

Note: I was not compensated for this post nor did KIND know about this post prior to me publishing it. 

One of the questions I took to my dietician was snack ideas that would be good for my hypoglycemia, good for me overall, and were reasonable in cost.  She highly recommends KIND bars. Originally, I was eating the KIND + protein bars, but these didn’t seem to fill me up. She figured-out that my snacks need to be at 230 calories, so she recommended the higher-calorie KIND & Strong bars.

As a marketer, these bars make me laugh. They are clearly marketed to men, with the “savory” flavors and the black matte packaging, so I’ve nicknamed them “Bro Bars.” And, I was really skeptical of the non-sweet flavors because, like everyone else, I’ve been conditioned by the “bar” market to expect energy/protein bars to be sweet.

But they keep me full, keep my blood sugar even, and are actually quite good (once you get over your sweet expectation). These have become a staple in our house and a regular healthy snack when I’m traveling.

I’m also a fan of the price, which is about $1.20 each compared to other protein bars at $2.50 each.

Final note: These are really hard to find at local grocery stores. I contacted KIND and they recommended a few stores, one of which was Target, so that’s where I grab mine.

 

 

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