Trainers are salespeople


I’m not anti-trainer, I do think they can help you on your path to health, but it’s important to realize that at most gyms they are employed as salespeople, not as trainers.

If you’ve ever been around a corporate gym franchise, trainers come and go like crazy; my coworker is on her fourth trainer in less than a year. Why? Most commonly because they didn’t meet their sales goals.

An acquaintance of mine recently lamented on how, when he was a trainer, he dreaded the end of the month, because if he didn’t meet his sales goals of renewals and new clients, he’d get pulled into a meeting, reprimanded, and threatened with being fired.

I’ve personally walked through trainer-only areas (because those of you that know me know I think rules are suggestions) and seen the sales goal boards I am so familiar with from my early career days selling advertising.  The goals weren’t caculating how they’d helped their clients reach their goals, they were calculating how many clients they’d sold more training packages.

So, speaking from a sales perspective, their best strategy would be to have you see improvement and teach you a few things, but not see enough improvement or learn so much that you no longer need them.

So go to them if you need help with your fitness routine, but don’t lose sight of the fact that they make money the more you come back to them.

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